Glossier
The ask: 1). Write the brand new Glossier website — from homepage copy to product descriptions, how-to-use guides, and more. 2). Name new products, sets, and the packaging text that goes with them.
My role: Product and set naming, packaging text, and website copy.
PRODUCT NAMING
My copy partner, Jenn, and I were tasked with naming Glossier's new eye cream. We drew inspiration from their galactic-themed products, including Moon Mask and Solar Paint, and the cream's target application zone around the orbital bone.
Meet Full Orbit, a 360° reset for hydrated, brightened eyes.
THE WEBSITE homepage
Over the course of a month, Jenn and I re-wrote the entire Glossier website. See our work below.
SKINCARE WEB PAGES
SKINCARE SET PAGES
Makeup web pages
MAKEUP SET PAGES
Body hero web pages
BODY HERO BUNDLE WEB PAGE
FRAGRANCE WEB PAGES
GLOSSIER GOODS WEB PAGES